Chief Executive Officer
Hsien has been integral in the growth of SMEs from across varying industries through franchising, JV and Branding and Business process Transformation Strategies. She has held key top executive positions with some of the region’s most recognised brand names. In recent years, she has focused on leveraging technology to accelerate the management and growth of companies. Tree AMS was the brain child grown out of a desire to bring a business management tool that business owners can use to manage multiple aspects of their business on one single platform.
As a Senior Certified Practicing Management Consultant, ACTA Certified Trainer, Certified Franchise Executive, Business Excellence and SCOPE IP Consultant, Hsien and Astreem are committed to bringing new and relevant marketing insights to the business community.